From Rihanna to Lady Gaga: 6 Artists Who Launched Their Own Beauty Brands

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The list of celebrity-owned beauty brands keeps expanding.

From hair care to nail polish and everything in between, musicians, models, influencers, actors and actresses have dropped beauty lines over the years, but things seemed to spike during the pandemic — which isn’t necessarily a bad thing, since most people were spending more time at home and prioritizing self-care.

Ariana Grande’s dreamy makeup line R.E.M. Beauty launched last fall and Becky G unveiled her Treslúce makeup brand in the summer of 2021, but the ladies aren’t the only music acts making noise in the beauty world. Machine Gun Kelly, Harry Styles and Lil Yachty released nail polish lines in the last year, and Pharrell debuted his Humanrace skincare line in 2020.


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With so many options to choose from, we decided to narrow things down a bit to make it easier for you to shop the brands launched by your favorite music artists. See the list below, and for more beauty-related shopping recommendations, be sure to read our list of eco-friendly celebrity beauty brands.

Rihanna’s Fenty Beauty & Fenty Skin

When it comes to beauty and lingerie, Rihanna’s reign just won’t let up. The billionaire beauty maven launched Fenty Beauty in 2o17. Since then, the Fenty Beauty roster has ballooned to include an array of Fenty Skin products including toners, moisturizer, body butter, toning serum and eye cream. And of course, Fenty Beauty’s must-have gloss bombs, foundations, highlighters and makeup brushes are a hit among makeup lovers.  If you’re looking to stock up, Fenty Beauty products are up to 70% off at  You’ll want to move fast though, the sale ends Jan. 24.

Jennifer Lopez’s JLo Beauty

Jennifer Lopez took her time creating JLo Beauty. The singer-actor spent over a decade working on the brand before its officially debuted last year. Prior to the launch, Lopez went through over 100 rounds of product development to carefully craft her line of sumptuous serums, cleansers, hydrating cleansers designed to “work as hard as you do.” JLo Beauty retails from around $60  to $200. You can purchase JLo Beauty items on

Selena Gomez’s Rare Beauty

Selena Gomez’s Rare Beauty line is designed to make you feel good – without covering up those unique features that make you stand out. The vegan and cruelty-free beauty line carries everything from lip paints and bronzer to makeup brushes and hair clips. You’ll also find primer, eyeliner, mascara and foundation in the Rare Beauty collection. And the best part?  Everything retails for less than $30 — including the best-selling  Selena’s Favs 4-Piece Mini Set (pictured above).

Halsey’s About Face

Makeup without rules. Halsey’s About Face line is about empowering self-expression. The line contains high-performance, vegan and cruelty-free products for your face, lips and eyes. Best-sellers from the line include the About Face Shadowsticks (available in pearly or matte), and Matt Fluid Eye Paint (pictured above) which is available in more than a dozen vibrant colors.


Lady Gaga’s Haus Laboratories

Welcome to her Lady Gaga’s Haus! Mother Monster has always had a flare for theatrics, so a makeup line feels like a natural fit for the pop star. The native New Yorker credits “experimenting with makeup” with helping harness the inner confidence that inspired her to create Lady Gaga. As for Haus Labs, the line was founded in 2019 becoming the first major beauty brand to launch on Amazon. The collection features shimmery metallic eyeliners, liquid eyeshadows, dazzling lipsticks, lip oils, fun eyeshadow palettes and amazing brow pencils.

Alicia Keys’ Soulcare 

“Because beauty is more than skin deep.” Alicia Keys made headlines when she decided to go completely makeup free. The experience helped inspire Key’s skincare line, Soulcare. Curated for the mind, body and soul, the brand’s product lineup includes the newly released Nourishing Cleansing Balm with shea butter and and bamboo charcoal ($30), the Be Luminous Powder Exfoliator and Comforting Lip Balm ($12).

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